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Interior Experience
Every millimeter of this vehicle was designed around the rider experience starting from when the think of needing to move from A > B… to the door entrance, the seats, glass, control placement, exterior identifiers, and head lamps. I led the creation + testing of 10 seating bucks and dozens of concepts and 100+ of sub-features to optimize the human to robot experience.
A Vehicle of All
It was a privilege to learn from customers of different abilities to deeply understand their mobility needs, perceptions, and aspirations. I conducted studies like the one shown here. People want to feel in control, confident, and normal!
It is an honor to see Cruise implement key features that really have impact for all!
#inclusion #universaldesign
These might seem like common features on a common car / shuttle. Every millimeter has been crafted with the greatest care and effort to optimize the ‘human’ experience…
from locating the vehicle identifier as high as possible to read it from 120 ft, over others’ heads…
to understand the rider is in control with start ride buttons and switches that make for an intuitive / smooth experience to minimize anxiety and maximize trust and peace of mind.
Delivery
Delivery is an important part of the gig economy and can be made more efficient with automation. The Cruise Origin is not taking away gig jobs, it is shifting them to the of the delivery and/or potential retraining those involved.
Team
This was quite an engineering and design feat between GM, Cruise, and Honda. This is a small sample of the GM design and engineering team. Left to Right: Jeff Sokolowski, Brian Janik, Eric Gregory, Chip Thole, Wade Bryant, Stuart Norris, Carl Archambeault, myself, Ven Lai. I co-led the experience design foundation with Joe Lenneman, who is not in this photo.